RKCR/Y&R entices tech start-ups into collaborative project
Rainey Kelly Campbell Roalfe/Y&R has invited three digital and tech start-ups to take up temporary residence in the agency in return for collaboration on projects across the agency's accounts.
Ben Kay: chief executive of RKCR/Y&R
The agency describes the project, dubbed Spark Plug, as a value-exchange initiative. It plans for the three start-ups to stay for a fixed term of around six months, before the opportunity gets opened up to other start-ups.
The three start-ups are Crane.tv, an online video magazine for contemporary culture whose commercial arm, Cult, specialises in branded entertainment and editorially driven marketing; Evrythng, a software company that allows products to become "smart" by connecting them to the internet, and wireWAX, a video tool that lets users and content-owners add motion-tracking hotspots or tags to people and objects to create their own interactive experiences.
Ben Kay, chief executive of RKCR/Y&R, said: "Spark Plug is an initiative to support exciting digital entrepreneurship, but it isn't just altruism – it will allow us to broaden our skills and knowledge, explore exciting and innovative technologies, and create new, brilliant and diverse solutions for our clients."
Last month, the agency reorganised its senior management team in a move that saw Alison Hoad, joint chief executive with Ben Kay, return to her previous role of vice-chairman.
Kay, who is now the sole chief executive, was appointed to his role alongside Hoad in September last year, following the departure of Richard Exon.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...