RKCR/Y&R entices tech start-ups into collaborative project
Rainey Kelly Campbell Roalfe/Y&R has invited three digital and tech start-ups to take up temporary residence in the agency in return for collaboration on projects across the agency's accounts.
Ben Kay: chief executive of RKCR/Y&R
The agency describes the project, dubbed Spark Plug, as a value-exchange initiative. It plans for the three start-ups to stay for a fixed term of around six months, before the opportunity gets opened up to other start-ups.
The three start-ups are Crane.tv, an online video magazine for contemporary culture whose commercial arm, Cult, specialises in branded entertainment and editorially driven marketing; Evrythng, a software company that allows products to become "smart" by connecting them to the internet, and wireWAX, a video tool that lets users and content-owners add motion-tracking hotspots or tags to people and objects to create their own interactive experiences.
Ben Kay, chief executive of RKCR/Y&R, said: "Spark Plug is an initiative to support exciting digital entrepreneurship, but it isn't just altruism – it will allow us to broaden our skills and knowledge, explore exciting and innovative technologies, and create new, brilliant and diverse solutions for our clients."
Last month, the agency reorganised its senior management team in a move that saw Alison Hoad, joint chief executive with Ben Kay, return to her previous role of vice-chairman.
Kay, who is now the sole chief executive, was appointed to his role alongside Hoad in September last year, following the departure of Richard Exon.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...