Stelios launches fastjet airline with digital push
Fastjet, the low-cost African airline backed by Sir Stelios Haji-Ioannou, has rolled out a digital marketing campaign to mark this week's launch.
Fastjet: Sir Stelios Haji-Ioannou's low-cost African airline takes off
Digital agency Bozboz has built fastjet’s site, www.fastjet.com, which is mobile-ready and features the company’s distinctive yellow branding and an African Grey parrot.
The low-cost airline launched this week as Sir Stelios sought to replicate the success he achieved with easyJet.
Bozboz has created a 12-month content strategy for the brand, targeting middle-class consumers in Africa who are looking for low-cost air travel and focusing on social media activity across Facebook, Twitter and YouTube.
Fastjet began selling tickets in Tanzania earlier this month and will roll out across Kenya and Uganda later.
Haji-Ioannou revealed plans for fastjet in September last year, when he unveiled a holding site for the brand, which stated, "coming soon". In December the businessman signed a deal with investment company Rubicon Diversified Investments to develop an aircraft business model for Africa.
Haji-Ioannou's easyGroup Holdings owns 5% of fastjet and has the option to acquire another 10%. He is also a director of the airline.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...