Additional Information


Content

Stelios launches fastjet airline with digital push

Fastjet, the low-cost African airline backed by Sir Stelios Haji-Ioannou, has rolled out a digital marketing campaign to mark this week's launch.

Fastjet: Sir Stelios Haji-Ioannou's low-cost African airline takes off

Fastjet: Sir Stelios Haji-Ioannou's low-cost African airline takes off

Share this article

Digital agency Bozboz has built fastjet’s site, www.fastjet.com, which is mobile-ready and features the company’s distinctive yellow branding and an African Grey parrot.

The low-cost airline launched this week as Sir Stelios sought to replicate the success he achieved with easyJet.

Bozboz has created a 12-month content strategy for the brand, targeting middle-class consumers in Africa who are looking for low-cost air travel and focusing on social media activity across Facebook, Twitter and YouTube.

Fastjet began selling tickets in Tanzania earlier this month and will roll out across Kenya and Uganda later.

Haji-Ioannou revealed plans for fastjet in September last year, when he unveiled a holding site for the brand, which stated, "coming soon". In December the businessman signed a deal with investment company Rubicon Diversified Investments to develop an aircraft business model for Africa.

Haji-Ioannou's easyGroup Holdings owns 5% of fastjet and has the option to acquire another 10%. He is also a director of the airline.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^