Tesco takes on M&S with online party food service
Tesco is taking on Marks & Spencer with a rival online party food service it is launching in time to take advantage of the busy festive season.
Tesco: launches party food service
The supermarket is initially rolling out its Easy Entertaining service in London. It will deliver party food to London addresses from its four dotcom stores in Enfield, Greenford, Aylesford and Croydon.
M&S already offers an online party food service, which allows customers to order food on its website and choose a collection time at a local store.
Tesco claims its new service can cater for events of all sizes and has designed the website with categories including desserts and cakes, buffet foods and party accessories.
Customers will be able to choose a delivery slot with its Delivery Saver customers able to receive the order at no extra delivery cost.
Ken Towle, internet retailing director at Tesco, said the aim of the scheme is to make party planning simpler by offering customers "great party food at our usual low prices, delivered straight to their door."
The launch of the service comes shortly after Tesco launched a Commuter Zone on its website, which enables London commuters to order food on their commute via a mobile-optimised website.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- Senior Digital Creative Manager UCAS £comp + 25-days leave, flexible benefits and other fringe benefits, including Xmas closure , Cheltenham, Gloucestershire
- Digital Media Manager Save the Children £37,000 + Benefits, London (Greater)
- Consumer Activation Controller Mast-Jaegermeister UK Limited Salary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday., Camberley, Surrey
- PR Manager AF Selection £25,000 - £35,000 + Benefits, Manchester, Greater Manchester
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k Judi Patton £40k-£45k plus excellent benefits, London (Central), London (Greater)