X Factor final to see drop in ad revenue
ITV's ad revenue haul from the X Factor final is expected to decline by around one-fifth this year as smaller audiences have pushed prices down to between £150,000 and £170,000 for a 30-second spot.
X Factor final: ad revenue down from last year
The final, aired across a pair of two-hour shows on 8-9 December, could bring in around £14 million in ad revenue for ITV. Athough this is below recent years, it remains the biggest show in ad revenue terms for the broadcaster.
While The X Factor audiences have been smaller this year, the series has remained popular with big brands advertising in the run-up to Christmas, including John Lewis, Morrisons, EE and Barclaycard.
Although the cost of spots will depend on where they sit in the break and what break they are in, as well as the terms of agency deals, ITV is understood to be asking for premiums of around 60 per cent on its usual rates.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Senior Category Manager Ball & Hoolahan £55,000 + Car/Car Allowance, Sputh East
- Regional Assistant Brand Manager- Europe Ball & Hoolahan £25,000 per annum, South East