Additional Information
Content
Tesco rolls We7 brand into Blinkbox
Tesco has dropped the digital music service We7's brand name, rolling it into its non-subscription digital film and TV service, Blinkbox.
Blinkbox: launch campaign by Karmarama
The supermarket bought a 91% stake in the digital music service, which competes with Spotify, for £10.8m in June, as part of its strategy to expand its digital entertainment strategy.
It is also bringing its digital book service, Mobcast under the Blinkbox name to create a unified digital entertainment brand. Tesco is dropping the We7 brand name immediately.
The supermarket chain is putting greater marketing muscle behind Blinkbox, rolling out its first ad campaign for the service – in which it owns an 80% stake – earlier this month.
It is aiming to take on the pure-play digital entertainment services by tying the service into its multichannel offering. Rival supermarket Sainsbury’s recently entered the digital film market, through a partnership with Rovi.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
