John Lewis extends Christmas ad campaign with book launch
John Lewis is launching a book that tells the story of the snowman and his journey, which are the subject of the retailer's high profile Christmas campaign.
John Lewis: 'the journey' Christmas campaign
John Lewis has attributed a lift in its crafts offering to its Christmas ad campaign. Items on sale include a 'Knit Your Own Snowman'.
John Lewis is also set to launch a Countdown to Christmas event in stores this weekend to capitalist on a social media campaign about the snowman's journey.
The Twitter campaign uses the hashtag #snowmanjourney to track its experiential campaign that is photographing the snowman in different towns around the country.
Sales for the retailer are up 7.6% year on year for the week ending 17 November with a strong performance in electrical and home technology driving the growth with a 22.2% jump in sales.
Tablets are leading the way on sales in the communication technology sector with John Lewis reporting that all the major brand are selling well.
Brands including Samsung, Microsoft, Apple, Amazon and Google are all heavily pushing tablets in the run up to Christmas.
John Lewis has also attributed strong sales in cushions, throws, lighting and bed lined to marketing activity for its home section focusing on people "feeling cosy".
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Senior Account Executive fishtank Up to 24,000, United Kingdom
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...