ITV, Channel 4, Channel 5 and Sky Media compete for BT ad sales contract
ITV, Channel 4, Channel 5 and Sky Media are among the TV ad sales firms understood to be vying for the ad sales contract for BT's new sports channels.
Premier League: BT has secured rights to live coverage
Sources close to the process suggest a request for proposal (RFP) went out to seven firms last Tuesday (13 November) and interested parties had until Wednesday (21 November) to make their submissions.
Alongside ITV, Channel 4, Channel 5 and BSkyB's ad sales arm Sky Media, the other companies invited to pitch are understood to include the Jeremy Lawrence-fronted Axiom Media, Dolphin TV and John De Napoli's Mean Broadcast.
Industry sources suggest four sales houses will be invited to present to BT next Thursday, 29 November, and BT executives hope to make a decision on the winning sales house before Christmas.
A spokesman for BT said: "Yes, we can confirm we've put out an RFI [request for information] with regard to selling ads on the new BT sports channel and we'll update when we have any developments to report."
Since making its surprise swoop for Barclays Premier League rights, paying £246m a year for 38 matches a season, BT has also picked up Premiership and England rugby rights and European football.
BT plans to sell its sport channels to customers watching TV through satellite platforms, but could also wholesale them to Sky for it to sell on as well, if the two companies are able to agree a commercially favourable deal.
Sources suggest ITV was initially the front runner for BT's production contract, but it pulled out of the process. BT is expected to announce the winning production company before the end of this year.
Spokesmen for Sky, Channel 4 and Channel 5 declined to comment. Spokespeople for ITV, Axiom, Dolphin TV and Mean Broadcast had not responded to requests for comment by the time of publication.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...