Additional Information


Content

Microsoft plotting UK retail stores, says report

Microsoft is considering the launch of retail stores in Europe, similar to rival Apple's, to showcase its range of devices, according to a report.

Microsoft: unveiled its Surface range of devices earlier this year

Microsoft: unveiled its Surface range of devices earlier this year

Share this article

The technology giant has been in discussion with a number of landlords in the UK, with its first outlets expected to open next year.

Microsoft already has more than 50 retail stores in the US, Canada and Puerto Rico, selling devices such as its Xbox console and Surface tablet.

The move into retail comes shortly after Microsoft's chief executive hinted that it would be making a greater hardware play earlier this month, following the launch of its first tablet device.

Last week, reports emerged about Microsoft's plans to build a set-top TV Box next year, dubbed ‘Xbox TV’, to compete with Apple TV.

A move into retail stores would mirror Apple, which has used its stores to sell its devices.

Microsoft did not respond to a request for comment on the report at the time of publication.

This article was first published on marketingmagazine.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^