John Lewis Partnership creates customer insight director role
The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.
John Lewis: appoints Paul de Laat as its first customer insight director
De Laat will work across both the John Lewis and Waitrose brands, which operate as separate businesses, as they attempt to understand customers' shopping behaviour better.
Charlie Mayfield, chairman of the John Lewis Partnership, said: "Customer insight is an increasingly sophisticated area and a central part of part of modern retailing.
"Paul's appointment demonstrates our commitment to understand every aspect of our customers' shopping behaviour, across both John Lewis and Waitrose, so that we can enhance the service we offer to customers."
The appointment comes after Marketing revealed that John Lewis was following in the footsteps of sister brand Waitrose by developing a rewards scheme, following the launch of the myWaitrose card in October 2011.
De Laat will report to Mayfield and join the company on 2 January from his current role as customer value management director at Lloyds Banking Group.
He said: "By turning customer data into actionable knowledge, we can enhance our relevance to customers and increase value both for our customers and for Waitrose and John Lewis."
His departure from Lloyds comes shortly after it emerged that Alex Owens, head of strategy at Lloyds, is also leaving the bank in January in order to take up a head of insight position at Sainsbury's.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...