McDonald's kicks off Christmas ad campaign
McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.
McDonald's: rolls out its festive menu campaign on TV
The TV ad, which was created by Leo Burnett and breaks this evening (27 November), is supported by outdoor ads that build on the theme of the TV ads, by celebrating the menu through an array of colourful stamps.
The outdoor ads were created by Alison Steven and Liam Bushby, with food photography by Jason Lowe. The stamp elements of the ads were designed by Aesthetic Apparatus.
McDonald’s festive menu will go on sale in McDonald’s from 28 November until 1 January 2013. The menu includes the Winter Warmer burger, Chicken Celebration burger, Cheese Melt Dippers, Orange Flavour Chocolate Pie and Quality Street Fudge McFlurry.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Digital Producer - London ASG Upto £24,000, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...