John Lewis seeks new social-media approach
John Lewis is aiming to build on the popularity of its brand by making social media a 'more integrated' part of the business.
John Lewis: hired Tribal DDB to work on social media projects
The retailer has previously handled all social-media activity in-house, but has now appointed Tribal DDB to work on social-media projects.
John Lewis marketing director Craig Inglis told Marketing earlier this year that 'entering into social media never replaced having a big idea [and] the heart of our success is having big ideas that can bring the proposition to life'.
The brand is currently running a Twitter campaign using #snowmanjourney to track an experiential campaign photographing the snowman 'star' of its Christmas campaign in towns across the country.
The brand has 39,000 Twitter followers and more than 550,000 'likes' on Facebook.
Separately, John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the new role of customer insight director. He will work across both the John Lewis and Waitrose brands.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- Commercial Manager Business Centric Services Group Up to £45,000 per annum + benefits, Old Street
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £70,000 - £75,000 per annum, London