Additional Information


Content

Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director.

Lucy Sinclair: BBC digital marketer joins Johnston Press

Lucy Sinclair: BBC digital marketer joins Johnston Press

Share this article

Sinclair will take up the role on 7 January 2013 and will report to commercial and marketing director Neil Jones. Her appointment comes as Johnston Press moves to ramp up marketing behind its digital offering.

She will be responsible for developing the brand reputation of the publisher and its 170 titles, which operate across England, Scotland and Ireland.

Johnston Press, in keeping with the rest of the newspaper industry, wants to draw more reader eyeballs to its websites for longer periods, thus enhancing its appeal to advertising.

The publisher is also currently going though the process of relaunching its titles and Sinclair will oversee the marketing of the new-look pubilications.

Sinclair was previously director of marketing and audience for the BBC Future Media, the BBC's digital media service division and has played a key role in digitising the BBC. She has also held roles as head of marketing for the BBC iPlayer and BBC Three Television.

Johnston Press chief executive is Ashley Highfield, who, during his tenure at the BBC, oversaw the development of the BBCiPlayer.

Neil Jones said: "Her experience will prove invaluable in building audience numbers across all of our platforms and developing close relationships with our consumers."

Jones, the former Carat managing director and News International executive, joined Johnston Press in May.

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^