Additional Information


Content

Marketing Society conference tackles emerging markets

The Marketing Society's Annual Conference, which this year focuses on the potential of emerging markets, has opened at the Royal Opera House in London, chaired by Johnny Hornby.

Johnny Hornby: CHI founding partner takes the floor

Johnny Hornby: CHI founding partner takes the floor

Share this article

The CHI founding partner introduced the conference, praising the calibre of speakers the Society has been able to attract, such as explorer Ranulph Fiennes.

Hornby was followed on stage by host Kirsty Wark. She told the 400-strong audience: "Today is all about exploring new emerging markets that you didn't even imagine were open to you."

The speaker line-up includes: Sir Martin Sorrell, WPP chief executive, who will discuss how British companies can perform better; and Peter Haden, the McKinsey partner, on how to serve emerging markets' consumers.

The conference will also touch on London 2012. Delegates took their seats to the strains of the music from the Industrial Revolution section of the Opening Ceremony for the London 2012 Olympic Games.

The afternoon will bring a session on what marketers can learn from the organisers and athletes of London 2012, featuring James Harding, The Times editor, and Neil Black, UK Athletics' director of performance.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^