Marmite unveils 'love or hate' bus shelter
Unilever brand Marmite has unveiled a digital interactive bus shelter that lets consumers take pictures of themselves to upload onto a screen on London's Oxford Street, as part of its Christmas lights campaign.
Marmite: unveils photo booth
The bus shelter has been converted into a gold photobooth by digital agency Kinetic and its creative division Fuel, with addition support by Grand Visual, DDB and Clear Channel.
Consumers can take pictures of themselves showing either their love or hate of Marmite, with the choice to upload the images onto a digital screen that has been erected as part of the brand’s sponsorship of the Oxford Street Christmas lights.
The booth will be active for 12 days as part of the four-week Christmas activity, which features a series of Christmas characters, including elves and Father Christmas, revealing their love or hate of the brand.
Joanne Ó Riada, brand manager, Marmite, said: "Marmite’s sponsorship of the Oxford Street Christmas lights is a great way for us to reward our loyal fans for their support and the addition of the bus shelter is another way to reach fans and give them a moment of fame.
"The shelter will attract existing Marmite fans and consumers looking for something special to trial over the festive period."Follow @loullamae_es
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...