Additional Information
Content
CHI team wins Jack Wills global brand task
Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.
Jack Wills: appoints CHI Group agencies to its global media account
The brand contacted agencies directly in August, inviting them to pitch for the global work.
The CHI Group has been tasked with growing the Jack Wills brand, which draws heavily on British heritage and culture, across the UK and its newer global markets in the US and Asia.
Jack Wills has expanded quickly in the US, with 11 stores opening in the space of a year. The brand claims to draw inspiration in its designs from British military history, sporting traditions, country pursuits and quirky fabric details, to reflect what it calls the "eccentric British style".
The brand was founded in 1999 by Peter Williams and Robert Shaw, and was named after Williams' grandfather, Jack Williams.
It launched another brand, Aubin & Wills, in 2008. This was aimed at customers aged over 25, but it emerged in October that the company was to drop the brand.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
