Additional Information


Content

Labour review to revisit curbs on advertising

The Labour Party is to consider a further clampdown on junk food and alcohol advertising during the policy review that will shape its manifesto for the 2015 general election.

Labour Party: considering clamping down on junk food and alcohol advertising

Labour Party: considering clamping down on junk food and alcohol advertising

Share this article

Labour sources revealed that ads would be on the agenda when the party begins a rethink of its public health policy. A discussion document on food regulation will be issued shortly.

Diane Abbott, the shadow public health minister, said obesity and alcohol abuse would play a big part in the review, and accused the Government of failing to address either problem. "We need to make a start by looking at a proper traffic light system for food, a sensible minimum pricing policy on alcohol and by understanding the influence of advertising on public health challenges," she added.

Ad industry leaders will urge Labour not to propose bans or further curbs, arguing that advertising is given disproportionate focus in the debate. They are expected to lobby senior Labour figures including Andy Burnham, the shadow health secretary and Abbott’s boss, who did not impose a ban when he was health secretary in the previous Labour government.

This article was first published on campaignlive.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^