Additional Information
Content
Iris lands integrated Mini ad account
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
Mini... has appointed Iris
The win unites the £6 million advertising account previously handled by WCRS with the direct marketing business that was overseen by Lida.
Iris won the business following a pitch process co-ordinated by the AAR. Other agencies involved include paired shops Dare and Elvis, Profero and EMO, and The Corner and An Abundance. WCRS repitched as part of a wider Engine Group offer. Lida had been knocked out of the process at an earlier stage as part of the M&C Saatchi Group.
RFIs were initially issued to agencies in July but the pitch process was put back by a month in September.
Recent advertising for the brand includes WCRS’ "mini orchestra" film that celebrated the Olympic Games by bringing together the London Philarmonic Orchestra to play God Save the Queen using car horns.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
© Haymarket Media Group Ltd.
