Cadbury to bring playful element to Creme Egg
Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.
Cadbury: latest campaign will invite people to have a fling with a Creme Egg
The campaign, created by Fallon, will encourage people to be impulsive and have a fling with Crème Egg.
The cross-platform drive spans TV, digital and PR, and highlights how Crème Egg's limited season ignites some intense passions in people, and it invites fans to get their fix of their favourite Easter treat while they still can.
The campaign will include five tongue-in-cheek, 10-second TV ads depicting people showing their passion for Creme Egg and engaging in a little bit of romance with the brand while their flings last.
In one advertising spot, a young man gives his reflection in a mirror a pep talk as he prepares to go out on the pull. In another, a girl is castigated by a friend for having a fling that she knows won't last.
A digital and social media campaign, created by Elvis, supports the fling message and provides an opportunity for Creme Egg fans to have their flings with the brand.
The latest campaign marks a change in direction for the brand, which only advertises in the three months from January and March. Last year, its marketing was focused around Cadbury's sponsorship of the London 2012 Olympics
The campaign will air from January 1, 2013.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...