Nissan terminates cycling sponsorship
Nissan has ended its co-title sponsorship of the RadioShack-Nissan-Trek cycling team.
Nissan: withdraws its sponsorship of the RadioShack-Nissan-Trek cycling team
The move means that Nissan has ended its association with cycling.
Nissan's pulling of its sponsorship is the latest setback for bicycle manufacturer Trek, following on from the fallout of the Lance Armstrong scandal.
The Nissan logo will no longer appear on the team's jersey. However, Nissan is required by contract to maintain its financial support of the team throughout the 2013 season.
David Reuter, vice-president of corporate communications for Nissan Americas, said: "Nissan and its management team of RadioShack-Nissan-Trek cycling have reached an agreement that provides for Nissan’s immediate withdrawal as a sponsor of the team, while enabling the team to continue competing in the upcoming 2013 season. Nissan wishes the riders, team management and professional cycling well in future endeavours."
Trek ended its commercial relationship with Lance Armstrong in the wake of the drugs scandal. The cycling giant followed Armstrong’s other sponsors Nike and Anheuser-Bush in ending its sponsorship.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Creative Director, PR Agency, London Office + Great Benefits Fleishman-Hillard Up to £100,000, dep on experience, London (Central), London (Greater)
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £70,000 - £75,000 per annum, London
- SENIOR ACCOUNT DIRECTOR/GROUP ACCOUNT DIRECTOR - shopper marketing agency - London Judi Patton £50-65k dependent on experience plus benefits, London (Central), London (Greater)
- Category Manager - Herbs, Spices & Ready Mixes McCormick Ltd £ Competitive + Benefits , Haddenham, Aylesbury