Leo Burnett unveils first TV ad for Co-op Funeralcare
Leo Burnett unveils its first ad campaign for The Co-operative Funeralcare today after winning the account in May.
The moving campaign, 'Smile', which includes TV, press, radio, outdoor and digital activity will launch on ITV with a 40-second spot. A shorter 30-second ad will also be shown.
The ad features a bereaved wife who is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects.
A narrator explains that a funeral is more than just flowers, cars and music, and that at Funeralcare, it's about finding those personal touches, such as changing the route to prompt a happy memory.
The TV ad was directed by Oscar-nominated director Peter Cattaneo, who was behind 'The Full Monty'.
The copywriter on the ad was Graham Lakeland and the art director was Richard Robinson. Creative directors included Tony Malcolm and Guy Moore. Rocket was the media agency behind the ad. The production company was Academy Films.
Lorinda Robinson, head of marketing at The Co-operative Funeralcare, said: The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading funeral director, we ensure that every funeral we arrange is completely personal and unique."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...