Additional Information


Content

Unilever's Surf introduces foam brand character

Unilever is introducing the first brand character for its laundry brand Surf, in a campaign created by Bartle Bogle Hegarty.

Share this article

From this week, consumers will be introduced to Surfy – an animated character that is formed from foam out of a Surf bottle – across TV and digital platforms.

The ad shows Surfy making his way through a festival and blowing fragranced bubbles at the crowd. The character then appears on stage and crowd surfs through the audience, spreading "fresh fragrance and energy".

The ad ends with the strapline, "Surf… for a celebration of fragrance that lasts and lasts."

Clare Logan, brand manager for Surf at Unilever UK, said:: "As a brand, Surf is continuously aiming to push the boundaries of creative marketing and, after 60 years in the laundry category, we are very excited to be introducing our first brand character; Surfy.

"As fragrance is a key sales driver in the laundry category, we wanted to capitalise on this growing opportunity by creating a personality consumers will recognise and relate to the brand, that also embodies the fragrance and delight Surf brings to laundry."

Previous marketing activity for the brand includes sponsorship of ITV2’s ‘The Only Way Is Essex’ throughout 2012 in a seven-figure multimedia deal across broadcast, online and mobile platforms.

It used the messaging: "Keeping life fresh!" and "OMG! Smelling reem!"

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^