Additional Information


Content

Apple expected to launch 'cheap' iPhone this year

Apple is reportedly developing a lower-end iPhone to strengthen its loosening stranglehold on the smartphone market, as a result of the rise of rival Samsung.

Apple: reportedly developing a cheaper version of the iPhone

Apple: reportedly developing a cheaper version of the iPhone

Share this article

The Wall Street Journal reports that a less expensive version of Apple's flagship device could reach market later this year, with the brand having considered launching a cheaper phone since 2009.

The news comes as Samsung rapidly erodes Apple’s lead in the UK smartphone market after a period of "tremendous growth", according to data from comScore.

Samsung doubled its market share from 11.2% to 24% during the three months ending October 2012 and is closing the gap on Apple, which has a 28% market share.

The "cheaper" handset will reportedly resemble a standard iPhone with a different, less-expensive body, with plastic being considered for the outer shell, rather than aluminium.

Under Steve Jobs, Apple persevered with a single flagship device for its phone and tablet offering, but the company is now beginning to shift its strategy under the stewardship of new chief executive Tim Cook.

The California-based tech firm now offers a miniature version of its tablet device, after launching the iPad mini in November 2012.

However, some analysts speculate that Apple risks cannibalising its own sales because it no longer staggers its product launches sufficiently.

Last year, Apple rolled out a fourth large iPad, the iPad mini, a new iPhone, a new iPod touch range and an updated version of the Macintosh and iMac.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^