Giffgaff appoints Fallon to its ad account
Giffgaff, O2's online SIM-only mobile network, has appointed Fallon to its advertising account.
Giffgaff: hires Fallon for its advertising business
Fallon picked up the business after a pitch, run through the AAR, against Creature and The Brooklyn Brothers, which kicked off in September last year.
The mobile brand split with Albion, its incumbent of three years, prior to calling the review. The shake-up came six months after the arrival of former Procter & Gamble marketer Emma Jenkins as chief marketing officer at Giffgaff.
Jenkins said: "It's fantastic to have Fallon working with us. We are looking forward to delivering creative campaigns in a Giffgaff way".
Gail Gallie, chief executive of Fallon, said: "Giffgaff has a brilliantly innovative approach to their business, and has real ambition to challenge the category."
Giffgaff’s most recent advertising includes its sponsorship of E4’s ‘The Big Bang Theory’. The sponsorship idents asked consumers to suggest which items it should blow up, with one of the executions featuring an exploding cake.
Albion led brand development for the business since its launch, having been appointed by O2 in May 2009 after a pitch also via the AAR.
The agency’s remit included all advertising, social media, website design and film idents for the brand.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Head of Marketing and Communications Alexandra Palace Trading £40,000 + bonus + benefits, London (Greater)
- Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- Online Trading Manager Premier Consultants c.£45k plus bonus , Central London
- Account Director - Integrated / [CARS] - Global Agency - to £55k pending experience Fill Recruitment to £55k plus superb benefits, London (Greater)