Tribal DDB hires Dearson to oversee strategy
Tribal DDB has hired Phil Dearson as its head of strategy and user experience.
Phil Dearson: replaces Burdon
Dearson joins from The Marketing Store, where he was the head of innovation working on brands including McDonald’s, Britvic and Vodafone. He replaces Drew Burdon, who joined R/GA last year as the head of strategy and planning after the departure of its head of planning and Campaign columnist, Russell Davies.
In his new role, Dearson takes a place on the Tribal board and will be responsible for working across the agency’s entire client portfolio, including Guinness, Volkswagen and John Lewis, as well as developing its innovation unit, Tribal SPARK.
Dearson will work alongside Tribal’s managing director, Tom Roberts, and the executive creative director, Simon Richings.
Roberts said: "Phil has a stellar background in the digital space and will be a valuable addition to the agency. His reputation of delivering successful innovation and business change for clients will contribute towards achieving our ambitions for 2013 and beyond."
Dearson added: "Tribal is one of the few companies that can work across the full spectrum of digital to solve problems for clients and the people they care about."
In his 20-year career, Dearson has also held senior positions at agencies including Exposure, Blonde Digital and DC Interact.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Head of Marketing and Communications Alexandra Palace Trading £40,000 + bonus + benefits, London (Greater)
- Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- Marketing Manager - Entertainments Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
- ACCOUNT DIRECTOR - BTL/SP/Retail - London/Greater London - Salary depending on experience Judi Patton depending on experience, Hertfordshire / London (Greater) / London (North), London (Greater) / London (South), London (Gre...