Additional Information


Content

Brewing giants seek media agency to help boost sector

The Global Brewers Initiative, created by a consortium of the nation's largest brewers, is looking for a media agency to handle its estimated £3 million account.

Flagging fortunes: the consortium aims to revive British pubs

Flagging fortunes: the consortium aims to revive British pubs

Share this article

The initiative, which comprises brewers including Anheuser-Busch Inbev, Molson Coors and Budweiser Budvar UK working alongside the British Beer & Pub Association, aims to improve the public’s opinion of beer and revive the sector. The consortium has engaged AAR to oversee the review.

In May last year, the brewers appointed Rainey Kelly Campbell Roalfe/Y&R to handle the advertising campaign for the launch. RKCR/Y&R won the business after a four-month pitch process against DLKW Lowe, Now and 101.

The agency has been tasked with creating a campaign, which is expected to break later this year, to help change attitudes towards the brewing industry and reflect the positive approach that brewers have taken in promoting responsible drinking.

The Global Brewers Initiative was founded in 2010. Part of its remit also includes supporting the industry on issues such as beer excise and commercial freedom.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^