Additional Information
Content
Advertising pitches plummet during 2012
An 18 per cent slump in advertising reviews contributed to an overall 10 per cent decline in the new-business market in 2012, according to research from AAR.
Kerry Glazer: challenging market
In total, there were 438 completed reviews involving UK agencies during 2012, compared with 485 in 2011.
Ad reviews stabilised during 2011 but plummeted last year to 186, compared with 226 the previous year, posing a significant challenge to agency growth forecasts.
The number of media reviews fell by 4 per cent to a total of 128 completed pitches, with big-spending pitches in short supply. There were just three £20 million-plus UK media reviews, compared with nine in 2011, according to the intermediary.
Digital reviews totalled 57 in 2012, compared with 58 in 2011. This slight decline also takes account of the notable increase in the number of clients consolidating their digital requirements into existing roster agencies.
Direct marketing bucked the downward trend with 25 reviews compared with 21 during 2011. However, integrated reviews declined to 42 from 47.
Kerry Glazer, AAR’s chief executive, said: "The UK new-business market is challenging for all agencies in all disciplines. As a consequence, we are witnessing agencies spending more time on organic business development."
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Content Analyst Nakama c£230-250 per day LTD, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
