Additional Information
Content
Rory McIlroy set to sign monster deal with Nike
Rory McIlroy is set to be announced as Nike's brand ambassador today, making him one of the highest paid sports stars on the planet.
The 23-year-old, multiple golf-major winner is thought to have been in discussions with Nike over the proposed 10-year-deal for some time.
It has been reported the deal will be worth between $200m (£124m) and $250m (£155m) over 10 years. Specific details of the deal are unlikely to be announced.
The deal will be announced at the Abu Dhabi golf championships, where McIlroy and Tiger Woods are playing in the HSBC Championships.
Such a deal would trump Nike’s commercial partnership with Woods, who has been Nike's brand ambassador for the past 16 years.
McIlroy's previous endorsements deal with golf brand Titliest, Oakley, hotel chain Jumeirah, luxury watchmaker Audemars Piguet and Santander.
But Jumeirah has announced it will not be renewing its sponsorship deal with the world number one golfer. Titliest and Oakley have also said they will not be renewing their sponsorship deals with the player.
Nike and Horizon Sports, McIlroy's agent were both unavailable for comment.
Follow @johnreynolds10This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
