Hit or miss? The Observer apologises for article about transgender people
The Observer found itself on the end of a backlash after printing a column by Julie Burchill calling members of the transgender community 'a bunch of bed-wetters in bad wigs' and 'dicks in chicks' clothing'.
Observer: Backlash over Burchill column
The next afternoon, the paper’s editor, John Mulholland, apologised for ‘the hurt and offence’ caused and withdrew the piece from The Observer’s website. The column was subsequently republished on The Daily Telegraph’s website.
HOW I SEE IT
Dylan Sharpe, consultant, Pagefield
I advise clients not to overreact to a Twitterstorm. It might feel as if the roof is caving in, but the backlash will usually last between 24 and 48 hours, at which point – provided no-one has poured fuel on the flames – it will drift off into the online ether.
However, by apologising and, more seriously, withdrawing Julie Burchill’s contentious article, John Mulholland emptied a few jerry cans of premium diesel on to this particular blaze.
The article had been read by countless people when it was withdrawn. A debate over political correctness is now a row about journalistic freedom and the courage of the press.
Over the past week, Guardian Media Group has invested heavily in an ad campaign telling us its papers ‘own’ the weekend. With Burchill’s article now on the Telegraph website, GMG has been comprehensively ‘owned’.
This article was first published on prweek.com
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...