Johnny Fearless lands Davidoff global brief
Davidoff has appointed the start-up Johnny Fearless to its global ad account for its cigar brand after a four-way pitch.
Davidoff: seeks image update
The hiring, which covers Europe, the US and the Far East, comes as the brand looks to update its image and marketing communications.
The Oettinger Davidoff Group-owned tobacco brand has also hired the design shop Dew Gibbons to handle the global brand design of Davidoff cigars.
The pitch process was overseen by Charles Awad, the senior vice-president of global marketing and innovation at the Oettinger Davidoff Group.
Johnny Fearless has a brief to create global advertising to run in print and online and develop digital content for the brand. The account also covers experiential marketing, point-of-sale materials for Davidoff retailers and some input on store design.
Awad said: "We were delighted with the combination of design excellence and a truly inspirational advertising idea presented by the teams. We are looking forward to the start of a great working relationship."
Neil Hughston, the Johnny Fearless co-founder, said: "Davidoff cigars is one of those luxury brands with a long, illustrious past but that, at the same time, is looking at the future and how it can reach an audience that might not traditionally set foot in a Davidoff store. We’re really excited about working with them to make this happen."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...