FA to bring brand to the fore
The FA is undertaking an overhaul of its brand and is pushing the brand itself to the fore, in a move which coincides with the 150th anniversary of the governing body of English football.
FA: organisation overhauls its brand to mark 150th anniversary
The overhaul of the FA brand comes as the governing body looks at ways to engage new and existing audiences, central to which will be building on fans' brand loyalty.
The FA has recently sought to grow the brand profile of its assets, such as Wembley Stadium, working on the "One venue. Unforgettable experiences" tagline, highlighting the stadium's offer in terms of tours, hospitality, venue hire and non-football events.
Now, the organisation wants to communicate and emphasize its brand values of "pride, passion and fans first" and is thought to be undergoing a series of initiatives this year to promote the brand, to chime with its 150th anniversary.
The FA is working with design agency Uniform on the project.
Tim Sharp, design director at Uniform, said: "We're reviewing how the brand works and the way it interacts and engages. Clearly the FA talks to different audiences and different age groups. There are certain key assets that have extensive scope for brand activation going forward."
The anniversary was toasted last night at an event which featured England's 1966 World Cup winners, Sir Bobby Charlton, Martin Peters and George Cohen, with video messages from FA president Prince William, England's most-capped outfield player David Beckham and its most-capped player, goalkeeper Peter Shilton.Follow @JohnReynolds10
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...