Tesco print ads apologise for horsemeat in burgers
Tesco has taken out a full page ad in UK national newspapers to apologise for selling beefburgers that contained horsemeat, while Morrisons has taken the opportunity to promote its 100% beef burgers.
Tesco: 'we apologise' burger press ad
Tesco has run the ad in The Times, Daily Telegraph, Guardian, Independent, Sun, Mirror, Daily Express and Daily Mail apologising for the "serious problem" and guaranteeing a full refund.
As was revealed yesterday, random testing by the Food Safety Authority of Ireland (FSAI) found that three Tesco products contained horsemeat and one of which, the Tesco value burger, was 29% horsemeat.
In the ad today Tesco said: "While the FSAI has said that the products pose no risk to public heath, we appreciate that, like us, our customers will find this absolutely unacceptable."
Tesco has withdrawn all products from the supplier in question and the ad continued: "We will work harder than ever with all our suppliers to make sure this never happens again."
Meanwhile, Morrisons, which has not been implicated in the scandal, used its newspaper ad to say: "100% British. 100% of the time. All Morrisons burgers are made with 100% British beef."
Morrisons currently has a half price offer on steak burgers, pork and lamb and the ad said: "All the fresh meat we prepare in-store is sourced from British farms that we know and trust. So you know exactly what you’re getting at Morrisons."
Tesco’s media agency is Initiative and its creative agency is Wieden & Kennedy, while Morrisons' media is handled by MEC and its agency is DLKW Lowe.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...