Additional Information
Content
HTC parts with Mother and moves £100m global ad business in-house
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100m global ad business, moving its advertising in-house.
HTC: One X mobile phone activity
Mother won the global account in March last year after a pitch against HTC's US incumbent, Deutsch LA, and its agency in Asia, Saatchi & Saatchi Singapore, after picking up the pan-European business in July 2011.
HTC's contract with Mother had come to an end and the company has now moved its global advertising business in-house to be run out of its headquarters in Taiwan.
HTC has been suffering financial woes lately, losing market share to rivals such as Samung.
Earlier this month, HTC announced that fourth-quarter operating income fell by 95% to just NT$0.6bn (£12m) on revenues, down by 41% to NT$60bn (£1.2bn).
Mother's last major global campaign for HTC featured TV and digital work showing the world's first free-fall fashion shoot filmed on a mobile phone.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
