Additional Information
Content
Courvoisier seeks agency for ad brief
Courvoisier, the cognac brand owned by Beam, is looking for an agency to handle its advertising account.
Courvoisier: seeks agency
The review for the UK’s top-selling cognac is being handled by Creativebrief.
Activity for the brand has been largely dormant in recent years. In 2010, it signed up as the first sponsor of More4’s The Daily Show With Jon Stewart.
The deal, which was brokered by ZenithOptimedia, formed part of a £15 million investment in the UK. The idents were created by White Label and showed cocktails and punches being prepared in slow motion.
Courvoisier was the first brand to run 3D TV advertising in the UK. The spot, which ran on Channel 4 in 2009 during its "3D Week", was created by Publicis’ Notorious.
It attempted to connect with a younger audience and encourage drinkers to use Courvoisier as an ingredient for cocktails. Other activity in the push included an iPod Touch app that suggested ways to mix the drink.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









