Hit or Miss? Sandals offers retort to Katie Price's media attack on its resort
Katie Price made headlines this week when a rant in her column for The Sun attacking resort brand Sandals backfired.
Price not right: Column criticised Sandals
Price said her wedding was almost ruined at the Royal Bahamian resort, that she was asked ‘are you a porn star?’ by a butler and that her wedding tent ‘looked like it came out of B&Q’. Sandals responded: ‘We are willing to offer her a refund on condition she does not choose our resorts for any future weddings or stays.’
How I see it
Nick Ede, director, EdenCancan
I’m a huge fan of Katie Price – no matter what people say, she bounces back more times than a Star Wars sequel and I cannot fault her business acumen.
However, Price is the poster child for courting publicity and the Sandals backlash is a clear example of the old adage ‘don’t bite the hand that feeds you’.
As much as I admire Price, you have to applaud Sandals for taking the bull by the horns and addressing the potentially negative PR surrounding her comments about the resort.
By offering a complete refund on the condition that she never returns to its establishment again, Sandals sent a clear message to distance itself from brand Katie Price, while at the same time capitalising on the hype to generate further column inches for itself.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...