Additional Information


Content

Mooncup returns with 'rap battle' film

Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.

Share this article

In the film, groups of women representing tampons and Mooncups take part in a rap battle. They compete to compare the emotional reactions users of traditional products have towards the Mooncup.

Mooncups are reusable plastic cups, which women can wash out and use in place of a tampon.

The film was made by St Luke’s and will be seeded online, where it will available to view on Mooncup’s YouTube channel.

Kath Clements, campaigns and marketing manager at Mooncup, said: "Ultimately choosing the right sanitary product for you is really personal. We’d just like to make sure that women choose knowing the facts.

"Staging a rap battle was a playful way to present some of the reservations about using the Mooncup that we hear, alongside the benefits that Mooncup users enjoy – in the end, as ever, it’ll be down to the viewer to pick her ‘crew’"

In 2011 Mooncup released a film by St Luke’s called for women to "love your vagina" through a song featuring 25 different names people use to describe vaginas.

This article was first published on campaignlive.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^