Additional Information


Content

V calls pitch ahead of renewed Euro push

V, the energy drink, has called a review of its pan-European advertising account.

Ant and Dec: present |'m a Celebrity...Get Me Out of Here!

Ant and Dec: present |'m a Celebrity...Get Me Out of Here!

Share this article

The most-popular energy drink in Australia and New Zealand is planning a new assault on the European market in a bid to challenge Red Bull.

Suntory now owns the brand after its previous owner Danone sold V’s manufacturer, Frucor, to the Japanese drinks giant.

Danone launched V in the UK in 2000, with advertising handled by Quiet Storm. In 2003, V sponsored the second series of ITV’s I’m A Celebrity… Get Me Out Of Here!.

V was withdrawn at the end of the last decade. After its acquisition by Suntory, Frucor launched an international division based in Amsterdam in 2010.

Frucor rolled out in Spain in 2011 and it is expected to launch in further European markets to rival Red Bull.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^