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Sony seeks more inclusive PlayStation Network image
Sony is launching a campaign that sets out to disprove the notion its PlayStation Network online gaming platform is exclusive to hard-core gamers.
The company’s gaming branch, Sony Computer Entertainment, will launch a digital campaign on 4 February that will claim the Network is a "fun, social and accessible" way of gaming.
Sony's online gaming platform now has more than 90 million subscribers, but last week had its reputation hit by a £250,000 fine, after users’ data was exposed by a hack attack.
The upcoming campaign will attempt to encourage users to spend more time on the platform through a "way of play" creative theme, which is meant to explain various gamers' approach to gaming.
180 Amsterdam created the campaign, which will include three 45-second films that each celebrate a different gaming genre and "way of play".
Activity will run on YouTube, Facebook, PlayStation.com, the PlayStation blog and Twitter.
Follow @mattchapmanukThis article was first published on marketingmagazine.co.uk
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