GSK launches £1bn global media review
GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billion global media planning and buying business.
Lucozade: parent GSK announced review of the brand as part of restructure of European business
Several sources with knowledge of the process said GSK had started the talks ahead of a formal review process and was hoping to appoint a single media agency network. It is unclear whether the review will be confined to or extended beyond roster networks.
WPP’s MediaCom handles GSK’s £60 million UK media account, while Omnicom’s PHD picked up the $1.4 billion (£890 million) US business in late 2010.
MediaCom lost the US account and some European markets, to Starcom Media-Vest Group, as part of two separate reviews in 2010.
WPP will hope to strengthen its relationship with GSK as its part-owned agency CHI & Partners has just won the Maxinutrition ad business. Grey picked up a global brief to create a corporate "masterbrand" campaign in December last year.
The global media review comes as GSK confirmed plans to restructure its European pharmaceuticals operation to cut costs and announced a "strategic review" of Lucozade and Ribena, after it reported a 1 per cent revenue decline in 2012.
GSK hired Sameer Singh, the former Procter & Gamble vice-president of media in Asia and China, to the new position of vice-president and head of global media in September 2012.
Singh was given a brief to spearhead a new approach to media planning, buying and strategy but, at the time, a spokesman said it would have no "immediate" implications for its media agency roster.
A GSK spokeswoman told Campaign this week: "GSK is creating the world’s best fast-moving consumer healthcare company. Our approach to media planning, buying and strategy will support this."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...