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Gordon’s Gin unveils major innovation push

Diageo is launching its "biggest ever innovation" drive for the Gordon's brand with the introduction of a new collection of flavoured gins.

Gordon’s Gin: updates range

Gordon’s Gin: updates range

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The Gordon’s Crisp Cucumber variant will be rolled out alongside premix cans Gordon’s & Tonic with a hint of cucumber and Gordon’s & Tonic with a dash of elderflower. The introduction of the range will be supported by a £1m marketing campaign.

Nin Taank, Gordon’s Brand Manager, Diageo GB, said the new variants "celebrate the true versatility of gin, and are set to inject freshness and vibrancy into the category".

This article was first published on marketingmagazine.co.uk

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