Paddy Power promises to throw 'kitchen sink' at papal election
Paddy Power is today running tactical press ads headlined 'Yes we vati-can' across the national press, and has promised to "throw the kitchen sink" at the forthcoming papal election.
Paddy Power: latest press ad focuses on the forthcoming papal election
The ads, which have been created in-house, are running across national titles including The Times and the Daily Mail.
Below the 'Yes we vati-can' headline, the bookie promises, "money back from Paddy Power if the cardinals elect the first black pope."
Underneath are images of two of the favourite black candidates to replace Pope Benedict XVI.
The bookie – famous for its tongue-in-cheek ads – is now out in Rome with a betting board showcasing its latest odds on the papal election.
It mirrors a strategy similar to the one Paddy Power adopted in 2005 for the previous papal election, when it took to the streets of Rome.
However, it is thought that Paddy Power is likely to try to top its activity this year, with a spokesman saying "we will be throwing the kitchen sink at it."
The spokesman would not give further details of its plans.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Creative Director, PR Agency, London Office + Great Benefits Fleishman-Hillard Up to £100,000, dep on experience, London (Central), London (Greater)
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £70,000 - £75,000 per annum, London
- SENIOR ACCOUNT DIRECTOR/GROUP ACCOUNT DIRECTOR - shopper marketing agency - London Judi Patton £50-65k dependent on experience plus benefits, London (Central), London (Greater)
- Category Manager - Herbs, Spices & Ready Mixes McCormick Ltd £ Competitive + Benefits , Haddenham, Aylesbury