Additional Information


Content

Mini Babybel signs up Alesha Dixon for Red Nose Day campaign

Mini Babybel has signed up singer Alesha Dixon to be face of its TV ad campaign for next week's Red Nose Day.

Alesha Dixon: stars in Babybel ad campaign

Alesha Dixon: stars in Babybel ad campaign

Share this article

The campaign, created by Brave, will invite people to "tell a cheesy joke" when it airs on 20 February, ahead of Red Nose Day on 15 March.

It will run across TV, radio and online. The 20-second spot features Dixon as a judge to find the nation’s cheesiest jokes as a line of children queue up to tell her theirs.

BabyBel will run a campaign to find the cheesiest joke and the winner will get the chance to tell their joke in a national TV spot, which will air in the spring.

Entries made through the Mini Babybel website can create an animated version of themselves. The avatar then tells the joke through speech bubbles and the joke can be shared via Facebook and email.

The creative director behind the spot was Caroline Paris and it was directed by Susannah Hayes through The Virtual TV Department. Media planning and buying was handled by OMD.

Ash Bendelow, managing director at Brave said: "The campaign marries Mini Babybel’s strategic focus on creating playful experiences to the humour of Red Nose Day.

"Having Alesha acting as judge makes a simple, compelling and credible narrative for the consumer from the TV and radio right through to the digital experience."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^