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Magazine ABCs: Glamour and Good Housekeeping top PPA's combined ranking

Condé Nast's Glamour and Hearst's Good Housekeeping have topped the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today.

Magazine ABCs: Conde Nast's Glamour tops inaugural PPA compilation

Magazine ABCs: Conde Nast's Glamour tops inaugural PPA compilation

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Today (14 February) marked the first time the PPA combined the circulation figures for magazines’ print editions and digital editions.

The aim is for the data to clearly show (where it’s available) a title’s print circulation, its digital edition circulation, and the combination of the two as an aggregated total circulation figure.

However, it should be stressed magazines that do not have digital editions, or whose digital editions are not 95% identical to its print product, are not included in this table.

James Papworth, marketing director at the PPA, said: "For titles that report print and digital edition figures, it’s the most accurate reflection of the total circulation of that product.

"To meet the ABC definition, a digital edition must be very closely aligned to a print edition and, in many cases, is an identical replica of a print counterpart. Drawing together these circulation figures, therefore, provides agencies and advertisers with a quick, transparent reference of the total combined circulation for magazines who report both figures."

The data follows a change to ABC By-laws designed to give publishers greater flexibility in how they report ABC figures.

Papworth stressed the figures in the new table are a measure of a magazine’s circulation, whether that magazine is printed or available as a digital edition, but not of a brand’s total reach.

"That would additionally include a variety of other metrics, such as website visitors, email traffic and verified event attendees," he said. "By publishing the [combined figures] the PPA is moving the measurement of magazine brands forward and it will continue to evolve further as publishers explore creative new opportunities on tablets, websites and smartphones."

Rank Title Publishers Combined Circulation
1 Glamour Conde Nast Publications
428325
2 Good Housekeeping Hearst Magazines UK 412704
3 Woman & Home IPC Media Ltd 353386
4 OK! Magazine Northern & Shell PLC 345368
5 Cosmopolitan Hearst Magazines UK 319323
6 HELLO! Hello! Ltd 308427
7 BBC Good Food Immediate Media Company 283783
8 Prima Hearst Magazines UK 256729
9 Marie Claire European Magazines Limited 256238
10 The Economist - Continental Europe Edition The Economist Newspaper Ltd 246451
11 Best Hearst Magazines UK 236605
12 Red Hearst Magazines UK 220745
13 The Economist - United Kingdom Edition The Economist Newspaper Ltd 217265
14 Men's Health Hearst-Rodale 215380
15 Reveal Hearst Magazines UK 213312
16 Vogue Conde Nast Publications Ltd 207059
17 BBC Gardeners' World Immediate Media Company 203291
18 Elle (U.K.) Hearst Magazines UK 201323
19 Ideal Home IPC Media Ltd 191207
20 Country Living Hearst Magazines UK 190707
21 Real People Hearst Magazines UK 186007
22 Instyle UK IPC Media Ltd 167488
23 BBC Top Gear Magazine Immediate Media Company 155791
24 Inside Soap Hearst Magazines UK 151738
25 The Economist - Asia Pacific Edition The Economist Newspaper Ltd 151659
26 Easy Living Conde Nast Publications Ltd 150854
27 GQ Conde Nast Publications Ltd 131920
28 Company Hearst Magazines UK 131505
29 Homes & Gardens IPC Media Ltd 129043
30 House Beautiful Hearst Magazines UK 128574
31 House & Garden Conde Nast Publications Ltd 128562
32 Harpers Bazaar Hearst Magazines UK 116877
33 Vanity Fair Conde Nast Publications Ltd 105464
34 Women's Health Hearst-Rodale 104607
35 Wallpaper IPC Media Ltd 102360
36 25 Beautiful Homes IPC Media Ltd 99695
37 Country Homes and Interiors IPC Media Ltd 98099
38 Living etc IPC Media Ltd 94013
39 Tatler Conde Nast Publications Ltd 88729
40 Runner's World Hearst-Rodale 86145
41 Four Four Two Haymarket Consumer Media 85238
42 Conde Nast Traveller Conde Nast Publications Ltd 80138
43 BBC History Magazine Immediate Media Company 80009
44 Stuff Haymarket Consumer Media 78534
45 Elle Decoration Hearst Magazines UK 77381
46 BBC Focus Immediate Media Company 77377
47 All About Soap Hearst Magazines UK 74698
48 Olive Immediate Media Company 70596
49 Classic & Sports Car Haymarket Consumer Media 70263
50 Zest Hearst Magazines UK 67688
51 Esquire Hearst Magazines UK 67521
52 Total Film Future Publishing Ltd 67012
53 Men's Fitness Dennis Publishing Limited 65760
54 World Of Interiors Conde Nast Publications Ltd 62050
55 Homes & Antiques Immediate Media Company 62044
56 Classic Rock Future Publishing Ltd 59322
57 Wired Conde Nast Publications Ltd 58066
58 Golf Monthly IPC Media Ltd 58024
59 Conde Nast Brides Conde Nast Publications Ltd 56689
60 Lonely Planet Traveller Immediate Media Company 56618
61 Cycling Plus Future Publishing Ltd 50015
62 F1 Racing (UK Edition) Haymarket Consumer Media 49312
63 Easy Cook Immediate Media Company 48058
64 T3 Future Publishing Ltd 47212
65 Official Xbox 360 Magazine Future Publishing Ltd 46682
66 Digital Camera Magazine Future Publishing Ltd 45814
67 How It Works Imagine Publishing 44784
68 Mountain Biking UK Future Publishing Ltd 41476
69 BBC Music Magazine Immediate Media Company 41226
70 BBC Wildlife Immediate Media Company 40963
71 Autocar Haymarket Consumer Media 40765
72 BBC Countryfile Magazine Immediate Media Company 39643
73 Mollie Makes Future Publishing Ltd 39608
74 Country Life IPC Media Ltd 38395
75 Digital SLR Photography Dennis Publishing Limited 36556
76 What Hi-Fi Sound & Vision Haymarket Consumer Media 36274
77 Rugby World IPC Media Ltd 34703
78 Gardens Illustrated Immediate Media Company 34510
79 Grand Designs Media 10 Ltd 33701
80 World Soccer IPC Media Ltd 33532
81 Practical Boat Owner IPC Media Ltd 32128
82 Playstation Official Future Publishing Ltd 31524
83 Metal Hammer Future Publishing Ltd 31275
84 Front Magazine Kane Ltd 30426
85 Gurgle Magazine Media 10 Ltd 30351
86 Practical Caravan Haymarket Consumer Media 30063
87 The Field IPC Media Ltd 29581
88 Health & Fitness Dennis Publishing Limited 29266
89 Photo Plus Future Publishing Ltd 29066
90 Gramophone Haymarket Consumer Media 28947
91 SFX Future Publishing Ltd 27958
92 The Economist - Middle East/Africa Edition The Economist Newspaper Ltd 26182
93 Yachting Monthly IPC Media Ltd 25934
94 220 Triathlon Immediate Media Company 25843
95 BBC Sky at Night Immediate Media Company 25535
96 Women's Running Wild Bunch Media Ltd 25322
97 New Statesman New Statesman Ltd 25134
98 N Photo Future Publishing Ltd 25011
99 MacFormat Future Publishing Ltd 24722
100 Guitarist Future Publishing Ltd 24659

This article was first published on mediaweek.co.uk

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