Additional Information
Content
Game seeks marketing director to lead new strategy
Game, the troubled high-street retailer, is seeking a marketing director.
Game: marketer Anna-Marie Mason leaving the business
Incumbent Anna-Marie Mason is expected to leave in the coming weeks. She joined Game in 2010 from pharmacy business Alliance Healthcare.
Mason’s exit follows cuts to senior management in the wake of Game’s rescue from administration in 2012 by OpCapita. Chief commercial officer Tricia Brennan, who oversaw marketing, left the company last year.
In September, Game unveiled a fresh strategy based on value and ‘honesty’, following the merger of its Game and Gamestation brands.
It has also partnered gaming media company IGN Entertainment for a series of activities, beginning with an offer to play Xbox 360 game Gears of War: Judgement in-store ahead of its release.
Game chief executive Martyn Gibbs said he is keen to forge a deeper relationship with customers. ‘Our strategy is to be the most valuable community of gamers,’ he added. ‘We have 12m reward-card customers, the third biggest behind Boots and Tesco, and we want to grow this.’
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
