Additional Information
Content
Reckitt kicks off digital ad contest
Reckitt Benckiser, the owner of Durex and Vanish, is reviewing its UK digital roster.
Durex: TMW created two films for its ‘intensely close’ campaign
The FMCG company is understood to have contacted a number of agencies directly about the review.
Reckitt Benckiser, whose brands also include Air Wick and Dettol, works with agencies including Havas Worldwide, TMW and Zone.
The appointment of its new UK marketing director, Jérome Lemaire, in October 2012 is thought to have prompted the review.
Shortly after joining Reckitt Benckiser, Lemaire launched a £5 million push for Cillit Bang, bringing back its brand ambassador Barry Scott after a four-year hiatus. Earlier this month, Lemaire also invested £4 million in Air Wick with a change in strategy to highlight the brand’s scent.
To coincide with Valentine’s Day last week, Reckitt Benckiser launched two films by TMW to promote Durex Ultra Thin Feel as part of the brand’s "intensely close" campaign.
Reckitt Benckiser said it does not comment on discussions with agencies.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
