Additional Information


Content

Agencies line up for apprenticeship brief

Advertising agencies have been approached with a brief to promote the Government's apprenticeships drive.

Apprenticeships: Semta brief

Apprenticeships: Semta brief

Share this article

Semta, the skills council responsible for science, engineering and manufacturing technologies, has contacted agencies about a pitch for a brief to convince young people to embark on an apprenticeship at one of the 132,000 companies it represents.

Agency sources suggested that part of the brief relates to positioning apprenticeships as a viable alternative to higher education.

Recent government statistics suggest that new apprenticeships reached 520,600 in the 2011/12 academic year, a rise of 13.9 per cent year on year.

However, the Business Secretary, Vince Cable, stressed that "lack of trained workers" remains a concern for businesses.

The Government is keen to put vocational education on a par with academic learning and cited promoting careers in engineering as a priority.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^