Topless Rihanna ad escapes ban
A topless image of pop star Rihanna has escaped censure from the ad watchdog despite complaints that it contained sexual imagery and was inappropriate for display where children could see it.
Rihanna: her Live Nation poster ad is cleared by the ASA
The Advertising Standards Authority received two complaints about a Live Nation poster promoting a Rihanna concert, which featured on an Ocean Outdoor site close to the A40 and showed the star without a top.
Despite receiving two complaints that the ad contained sexual imagery and was not appropriate to be shown in places where children could see it, the ASA ruled the ad was not "overtly sexual
Although Rihanna was topless, her elbow and the ad’s text covered her nipples and the majority of her breast, and the ASA found the image portrayed confidence rather than being "sexually suggestive".
While the ASA understood some consumers would find the image distasteful, it ruled the ad was not in breach of the ad industry code, was not unsuitable for public display, and did not need a placement restriction.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...