Additional Information
Content
ITV to outperform TV market in 2013
ITV should outperform the TV ad market in 2013 even though its share of commercial impacts declined last year, according to its chief executive, Adam Crozier, who said revenue in the first quarter increased by 5 per cent.
Ant & Dec’s Saturday Night Takeaway: the tenth series was unveiled on ITV last week
Speaking after ITV’s preliminary results, Crozier said ITV’s spot ad revenue rose 7.5 per cent year on year in January, was flat in February and is likely to increase by 7 per cent in March.
Brands in the retail, telecoms and broadband sectors were responsible for much of the revenue growth in the first quarter, Crozier added.
The rules governing how ITV sells its airtime, Contract Rights Renewal, allow media agencies to reduce adspend when audiences decline, but Crozier said the deals agreed in the autumn trading season mean ITV should outperform the market in 2013.
Crozier said ITV had agreed "staggered multi-year deals" with agencies during the trading season.
ITV’s on-screen performance was hit by rival coverage of the Olympics and the Jubilee last year, but it won’t face this competition in 2013. The year has started strongly with shows such as Ant & Dec’s Saturday Night Takeaway.
In 2012, ITV’s spot revenues were flat at £1.51 billion. Crozier said ITV and BSkyB’s Sky Media outperformed the TV ad market, which was down 1 per cent year on year.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
