Thorpe Park appoints AnalogFolk
Thorpe Park, the amusement park owned by Merlin Entertainments, has appointed AnalogFolk to handle a spring digital campaign.
Thorpe Park: appoints AnalogFolk for a digital campaign in the spring
AnalogFolk, which won the business following a pitch process, will develop a campaign to promote the UK’s first winged rollercoaster, The Swarm.
Launching in April, the campaign is intended to drive footfall to Thorpe Park and will be seeded by email, blogs and on the Thorpe Park Facebook page, which has more than 600,000 fans.
Jacqueline Lucas, the brand manager at Thorpe Park, said: "Our visitors are always looking for the next big thing, whether that’s in rollercoaster thrills or digital technology, so we’re really excited to be partnering with a team who have a great deal of expertise in this field."
It is the latest of a number of wins for the interactive agency and last month, AnalogFolk appointed Tribal DDB's executive creative director Simon Richings as its ECD.
Bill Brock, the chief executive of AnalogFolk, said: "In recent years, amusement parks have begun to use connected technologies in exciting ways to not only attract new visitors, but to enhance the experience of the park itself.
"We are excited to work with Thorpe Park, whose reputation for pushing the boundaries with their rides and experiences set themselves up to be a leader in this space."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...